-Competitive Profile
Matrix (CPM)
-External Factor
Evaluation: (EFE)
Matrix
-Competitive Analysis:
Porter's Five Forces
Model
-Political, Governmental,
and Legal Forces
-Social, Cultural,
Demographic, and
Natural Environment
Forces
External Factor Evaluation: (EFE) Matrix
This matrix allows strategists to understand, summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information (this includes mainly opportunities and threats of the business itself).
As we can see in the EFE Matrix, the average total weighted score is 2,07, which indicates that it responds in an acceptable way to the existing opportunities and threats in the industry. Maybe there can be a better way to take advantages of those aspects that the industry has, avoiding possible complications.