MARKETING
Promotion
Product and Service Planning
Product
Feijoa’s accessory offers products that guarantee innovation and quality for our
customers, by providing them unique specialties and comfort. We will start with
wallets. Customers will use and, in fact, will create a need of using them, as they
will have their own style and unique package, which our company will provide. This
product is distinct among their competitors, it has to be, as there are few
companies which work the way we do.
Feijoa’s accessory will be a boom in its industry, the most recognizable in its area,
not only for their product, but also because of its treatment to the customer. The
company will provide specific warranties, to make sure our product is the best, our
quality and the confidence is very important. In case the wallet is not in its 100%,
our customers can have an exchange for a new one as fast as possible. Apart from
that he will also receive a benefit or courtesy for a discount on the companies
products.
This company worries for every single stakeholder, the product will have coupons,
packages in order to save money. Our product will have discounts for loyal
customers and even limited and special styles of wallets. The more you buy the
more you will get on special discounts, features, additions and more.
It is important for Feijoa’s accessory to grow, so the relationship between them and
the customers has to be special, not only for the credibility in the products, but also
on a strong relation with the client. The better the client feels, the more he will buy
and actually, will bring more clients.
Distribution
Feijoa’s accessory offers products that guarantee innovation and quality for our
customers, by providing them unique specialties and comfort. We will start with
wallets. Customers will use and, in fact, will create a need of using them, as they
will have their own style and unique package, which our company will provide. This
product is distinct among their competitors, it has to be, as there are few
companies which work the way we do.
Feijoa’s accessory will be a boom in its industry, the most recognizable in its area,
not only for their product, but also because of its treatment to the customer. The
company will provide specific warranties, to make sure our product is the best, our
quality and the confidence is very important. In case the wallet is not in its 100%,
our customers can have an exchange for a new one as fast as possible. Apart from
that he will also receive a benefit or courtesy for a discount on the companies
products.
This company worries for every single stakeholder, the product will have coupons,
packages in order to save money. Our product will have discounts for loyal
customers and even limited and special styles of wallets. The more you buy the
more you will get on special discounts, features, additions and more.
It is important for Feijoa’s accessory to grow, so the relationship between them and
the customers has to be special, not only for the credibility in the products, but also
on a strong relation with the client. The better the client feels, the more he will buy
and actually, will bring more clients.
In order to succeed as a company, no matter what, it is very important distribute in
an efficient way the product or service that is going to be offered. In this case it is
very important to be always there for our customer in order to sell, offer and give
the product to our customer. The way in which we promote our product is an
essential part of the business.
We will promote our product with a web page, application and “mouth to mouth” as
well. Technology nowadays has developed an easier way to communicate our
ideas, which for this company is excellent to begin a new business.
Taking this into account, we must make clear the process of delivery. In our case,
transportation is very important. We will have to develop certain routes in order to
make an efficient transportation process, setting appointments and making clear
our policies. There will be an estimate of available days I which the delivery will be
completed. For example, once one of our customers buys a product, there will be
an estimation of 1-2 available days to make that delivery completed. The delivery
man will also have reliable information in order to contact the customer.
Customer analysis
Selling the product
Feijoa’s selling strategy will consist of 2 main pillars: Costumer relation and Visibility in the social networks. As the resources of our company are very limited, it is not possible for us to develop a wide range strong marketing campaign so we can get to be visible for potential costumers. Therefore we need to achieve this through cheaper, also less effective, methods. Our idea is to implement the possibility of looking after our target market in the social networks and try to connect with them in a direct way. So we can get to explain to them who we are and what our product is about. What we look after with this is to start building the idea behind the brand’s name in people’s mind, and then they can consider us as a possibility at the moment when they need to buy a wallet or they get to like one of the ones we have. The other element that we will consider is the costumer relation, as in the first approach phase, our objective is to establish a direct contact that allows the costumer to generate a relation with the brand. Besides doing it through social networks it is going to be done at the moment of deliveries and the after them, by developing great service skills in our delivery man and through calls and messages considering how the buying experience was.
Pricing
Feijoa’s selling strategy will consist of 2 main pillars: Costumer relation and Visibility in the social networks. As the resources of our company are very limited, it is not possible for us to develop a wide range strong marketing campaign so we can get to be visible for potential costumers. Therefore we need to achieve this through cheaper, also less effective, methods. Our idea is to implement the possibility of looking after our target market in the social networks and try to connect with them in a direct way. So we can get to explain to them who we are and what our product is about. What we look after with this is to start building the idea behind the brand’s name in people’s mind, and then they can consider us as a possibility at the moment when they need to buy a wallet or they get to like one of the ones we have. The other element that we will consider is the costumer relation, as in the first approach phase, our objective is to establish a direct contact that allows the costumer to generate a relation with the brand. Besides doing it through social networks it is going to be done at the moment of deliveries and the after them, by developing great service skills in our delivery man and through calls and messages considering how the buying experience was.
Feijoa’s selling strategy will consist of 2 main pillars: Costumer relation and Visibility in the social networks. As the resources of our company are very limited, it is not possible for us to develop a wide range strong marketing campaign so we can get to be visible for potential costumers. Therefore we need to achieve this through cheaper, also less effective, methods. Our idea is to implement the possibility of looking after our target market in the social networks and try to connect with them in a direct way. So we can get to explain to them who we are and what our product is about. What we look after with this is to start building the idea behind the brand’s name in people’s mind, and then they can consider us as a possibility at the moment when they need to buy a wallet or they get to like one of the ones we have. The other element that we will consider is the costumer relation, as in the first approach phase, our objective is to establish a direct contact that allows the costumer to generate a relation with the brand. Besides doing it through social networks it is going to be done at the moment of deliveries and the after them, by developing great service skills in our delivery man and through calls and messages considering how the buying experience was.