
-Competitive Profile
Matrix (CPM)
-External Factor
Evaluation: (EFE)
Matrix
-Competitive Analysis:
Porter's Five Forces
Model
-Political, Governmental,
and Legal Forces
-Social, Cultural,
Demographic, and
Natural Environment
Forces
Political, Governmental, and Legal Forces
Political, governmental and legal factors represent the key opportunities or threats in every organization.
Government regulations
In Colombia, the business sector is classified into micro, small, medium and large companies; this classification is regulated by Law 590 of 2000, and its modifications (Law 905, 2004), known as Mipymes Law. (Pymes represent a 99,9% of total companies in the country.)
On the other hand, iNNpulsa Colombia is the entity of the Government that promotes the business innovation and entrepreneurship with global scope, understanding them as instruments that contribute to the sustained growth of the economy.
Now, when it comes to create and organization, there’re some aspects we have to take into account:
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Political Constitution of Colombia
Mainly article 38: Freedom of association
Article 333: Economic Freedom
Article 158: Unit of matter
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Law 344 of 1996
This norm is very important since it corresponds to the creation of companies.
Article 16: Access to resources for incubator projects associated with Sena.
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Law 550 of 1999
Establishes a system that promotes and facilitates business revival, the restructure of local territorials to ensure the social function of the organizations, achieve harmonious development of the regions and it dictates dispositions to harmonize the existent legal regime with the norms of this law.
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Law 789 of 2012
It dictates the rules to support employment and extend social protection.
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Decree 934 of 2003
It regulates the operation of ‘Fondo Emprender (FE)’
Article 40 of law 789 of 2002 created FE as an independent and account attached to the National Apprenticeship Service, Sena, which will be managed by that entity whose exclusive objective will be to finance business initiatives within the terms already established.
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Law 905 of 2004
Law 590 of 2000: Promotes the development of micro, small, medium businesses.
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Law 1014 of 2006
Dictates laws for the promotion of the entrepreneurship culture in Colombia.
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Sentencia C- 392 of 2007
The ‘Sala Plena de la Corte Constitucional’ supported the creation of micro-enterprises under the Impersonal Companies regime, provided in article 22 of Law 1014 of 2006, ‘Ley de Fomento al Emprendimiento’.
According to this Sentencia, this law applies for companies that have to ten employees and less than 500 minimum salaries—this are constituted as Impersonal Companies.
It is also important to be aware of any possible risks in the warehouse, especially for employees.
There are some precautionary measures we have to take into account for any company such as:
- Keep traffic areas free of obstacles
- Working tables must be cleaned at the end of the day
- Respect ‘wet floor’ signs
- Save sharp objects after using them
- Use the railing in the stairs
- Be aware of the emergency exits
- Learn/know first aids
Among other things
It is very important to take into account the regulations at the moment of creating a business because these allow us to be legal and aware of things
BANCOLDEX, ¿Qué es pyme?, [Online], Available at: https://www.bancoldex.com/Sobre-pymes/Que-es-Pyme.aspx [Accessed Feb 17, 2016]
Dinero, (2015) ¿Por qué fracasan las pymes en Colombia?, [Online] Available at:
http://www.dinero.com/economia/articulo/pymes-colombia/212958 [Accessed Feb 17, 2016]
BANCOLDEX, Programas especiales de Bancóldex, [Online] Available at: https://www.bancoldex.com/contenido/contenido.aspx?conID=3870&catID=92&pagID=1592 [Accessed Feb 17, 2016]
Encolombia, Normativa en Guía de Emprendimiento, [Online], Available at:
https://encolombia.com/economia/economiacolombiana/emprendimiento/normativa/ [Accessed Feb 17, 2016]
FORPAS, Manual de seguridad y salud en oficinas, [Online] Available at: http://www.forpas.us.es/documentacion/041_33_02.pdf [Accessed Feb 17, 2016]
Changes in tax laws
This year (2016), the tax commission is proposing some adjustments, which is going to affect the nonprofit entities, companies and individuals.
One of the principal plans is to simplify the taxes for individuals and companies; eliminating charges created recently such us CREE, IMAN, IMAS, and wealth, and just leaving only one tax and broadening the base.
The Commission for Equality and the Government Tax Competitiveness also proposes the increase of the IVA from 16% to 19% and reduce the list of goods excluded from this tax. On the other hand, this proposal also states that the nonprofit entities will start to pay taxes.
If the IVA increases to 19%, this will affect us since we will have to increase prices for profit and possibly lose clients because of this or just leave the same prices but earn less profit.
Portafolio, (2016), Reforma Tributaria. [Online] Available at: http://www.portafolio.co/especiales/reforma-tributaria-2016/impuestos-colombia-2016-0 [Accessed Feb. 13, 2016]
Special tariffs
Special tariffs in Colombia rely on the company economic activity and size. It is a special tariff for the IVA, which is 16% that is applicable to goods and service and there’s also for the “ipoconsumo” (for the mobile service is 4%, the 8% tariff is for restaurant service, bar service, familiar vehicles whose value is less than USD$30000, pick-up whose value is less than USD$30000, motorcycles with piston engine greater that 250 cc displacement, and yachts, boats, canoes, and the 16% tariff is for familiar vehicles whose value is greater than USD$30000, pick-up whose value is greater than USD$30000, and aircrafts.)
The IVA helps the products to be legal and also helps the economy of the country; nonetheless it makes us increase our prices as well.
Comunidad Contable, (2016), IMPUESTO NACIONAL AL CONSUMO, LO QUE DEBE SABER. [Online] Available at: http://www.comunidadcontable.com/BancoConocimiento/Otros/impuesto-nacional-al-consumo.asp [Accessed Feb 13, 2016]
Political action committees
The political action committees (PAC) are groups who were created with the only purpose of recollecting money from their members and contribute the to the candidates and political parties. In the United States of America, the Federal Election Campaign Act authorized the creation of PAC in 1974; this act allowed the corporations, labor unions and other special interest groups to cerate a PAC for the recollection and investment of money from its campaigns members. The intention of this law was to clean the electoral financing, however, the PAC expenses has increased substantially and has become a major conflict in campaign financing.
ACE, INTEGRIDAD ELECTORAR, Comités de acción política (PAC), [Online] Available at: http://aceproject.org/main/espanol/ei/eif02b.htm [Accessed Feb 13, 2016]
Voter participation rates
In 2014 for presidential elections, only 40,07% of potential voters placed their vote for the first round; 29,25% for Óscar Iván Zuluaga, 25,69% for Juan Manuel Santos Calderón, 15,52% for Martha Lucía Ramírez, 15,23% for Clara López and 8,28 for Enrique Peñalosa. Of this 40,04% (32’975.158) of votes, a 97,24% were valid votes, 2,35% were null votes, and 0,40% were non-marked votes.
For the second round, there was an increase of the 7,88% from first round total voters, 47,89% (15’794.940). For Juan Manuel Santos was a 50,95% of votes and for Óscar Iván Zuluaga a 45%. Even after Santos winning, and taking into account that during this round there was a 52,11% of potential voters who abstain to vote, it had a decrease of acceptance of a 29% percent and we can say that this could be product of the non-voters who don’t agree with any of the president candidates. This can truly affect the country’s progress and economic development.
On the other hand, last year mayor’s election for Bogotá, there was a 51,55% potential voters placing their votes against 48,45% who didn’t (2’811.209 to 5’453.086).
A 33,10% for Enrique Peñalosa, 28,50% for Rafael Pardo Rueda, 18,26% for Clara López, 12% for Francisco Santos, 3,33% for Ricardo Arias Mora, 0,75% for Daniel Sean Raisbeck López, and 0,26 for Alexandre Phillippr Pierre Vernot Hernández.
In Bogota we can see that there was a 48,45% of potential voters who didn’t vote.
The people who doesn’t vote is a cretain message of “I don’t care of what happens in my country”. The democracy was created for people, all of them, to choose who they think is better or who they like the most but if people don’t vote, they are being led by someone who other chose and as a consequence, the have no voice for complaints. This is a problem that has been in Colombia for a very long time, and we have to make somehting about it.
Registraduria (2014), ELECCIÓN DE PRESIDENTE Y VICEPRESIDENTE 1ª VUELTA- PRECONTEO COLOMBIA, [Online] Available at:
http://www3.registraduria.gov.co/presidente2014/preconteo/1v/99PR1/DPR9999999_L1.htm [Accessed Feb 13, 2016]
Registraduria (2014), ELECCIÓN DE PRESIDENTE Y VICEPRESIDENTE 2ª VUELTA- PRECONTEO COLOMBIA, [Online] Available at:
http://www3.registraduria.gov.co/presidente2014/preconteo/2v/99PR2/DPR9999999_L1.htm [Accessed Feb 13, 2016]
Colombia, (2015) ALCALDE, [Online] Available at:
http://www.colombia.com/elecciones/2015/regionales/resultados/alcaldia.aspx?C=AL&D=16&M=1 [Accessed Feb 13, 2016]
Number, severity, and location of government protests
In 2015, there has been 283 protests in the country; 70 of this led to sit-ins and rallies, marches and demonstrations 69, 50 blocks and 38 mobility situations stoppage. The report also said that these protests took place in 27 departments of Colombia, 25% residential communities, 17% conveyors, 35% the education sector, and 27% the ethnic groups.
The most affected zones because of these protests are Bogota with 43, Bolívar with 38, Antioquía with 26, Valle with 25 and Cauca with 18 protests.
In 2016 there has been several protests; in Soacha this past week, people block the Transmilenio because the higher prices and the elimination of some routes, also later in January, people gather around in Plaza de Bolívar to protest about their discontent of some of the government decisions like the minimum salary and the sale of Isagen.
Most of the protests take place in Bogota and this can truly affect us because our company is established in the capital and this can hinder the work because of transportation, we can be delayed with the shipment.
El Espectador, (2015), 283 PROTESTAS SOCIALES SE HAN PRESENTADO DURANTE ESTE AÑO EN EL PAÍS, [Online] Available at:
http://www.elespectador.com/noticias/nacional/283-protestas-sociales-se-han-presentado-durante-ano-el-articulo-549206 [Accessed Feb 14, 2016]
Noticias Colombianas, (2016), PROTESTAS EN TRANSMILENIO EN SOACHA,[Online], Available at:
http://www.noticiascolombianas.com.co/index.php/243213/protestas-en-transmilenio-en-soacha/ [Accessed Feb 14, 2016]
El Tiempo, PROTESTAS EN BOGOTÁ RECHAZANDO VENTA DE ISAGÉN Y AUMENTO DE SALARIO MÍNIMMO, [Online] Available at:
http://www.noticiascaracol.com/colombia/protestas-en-bogota-rechazando-venta-de-isagen-y-aumento-del-salario-minimo [Accessed Feb 14, 2016]
Number of patents
In 2014, the reports showed that there has been a decrease of patent approvals compared to 2012. Even thought in 2014 was the highest number of applications (2087), only 1170 were approved.
In the graph shown above, we can see how the approval of invention patents decreased drastically in 2014:

According to the article posted in August 2015 by Dinero, the number of patents filed in the country is growing, but Colombia is still behind in the world ranking by number of patents. Universidad Militar, Ecopetrol, Industrial de Santander universities, Valle and Caldas, Federación de Cafeteros and the military industry are the most active in applying for patents.
In our industry, there are plenty of competitors, a lot of them make accessories with recycled materials, but we want to go further, we want to make something different that we can patent in the future. The fact that there are many competitors in the industry can be harsh but we’ll work on it.
El Tiempo, (2015), EN COLOMBIA SE REDUJO LA OBTENCIÓN DE PATENTES, [Online] Available at:
http://www.eltiempo.com/economia/sectores/patentes-en-colombia-hubo-reduccion-de-patentes-en-2014/15186223 [Accessed Feb 14, 2016]
Dinero, LAS COMPAÑÍAS Y UNIVERSIDADES COLOMBIANAS CONFÍAN SUS INVENTOS A LAS PATENTES, [Online] Available at:
http://www.dinero.com/edicion-impresa/negocios/articulo/crece-numero-patentes-empresas-universidades-colombianas/212444 [Accessed Feb 14, 2016]
Changes in patent laws
In late December of 2000 the new Common Regime about “Propiedad Industrial de la Comunidad Andina” was adopted through the Decision 486, this regulates the granting of trademarks and patents and protect trade secrets and appellations of origin, among other.
When this was approved, this was a good sign for national and international investors since it established a better protection for intellectual property rights. This covers precise aspects of invention, industrial designs, trademarks, designation of origin and disloyal competition related to industrial property, etc.
In 1993, the “Régimen Común sobre el Derecho de Autor y Derechos conexos (351) was approved. This recognizes a proper protection for authors and other rights holders on intellectual works in the literary, artistic or scientific field.
Its is important to us, us a company, to be aware of the laws since if we are going to patent a product in the future, this has to be clear if we want to success with it.
Comunidad Andina, Propiedad intelectual, [Online] Available at:
http://www.comunidadandina.org/Seccion.aspx?id=83&tipo=TE&title=propiedad-intelectual [Accessed Feb 14, 2016]
Environmental Protection laws
The Political Constitution of Colombia of 1991 raised a constitutional norm for the consideration, management, and conservation of natural resources and the environment through the following fundamental principles:
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Right to a healthy environment
Article 79 of National Constitution establishes:
“All persons have the right to enjoy a healthy environment. The Law will guarantee the participation of the community in the decisions that can affect it. Is the State’s obligation to protect the diversity and integrity of the environment, preserve the areas with special value and promote education to achieve these ends. “
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The environment as a common heritage
Article 8: The NC incorporates this principle to impose the State and individuals the obligation to protect the cultural and natural wealth.
Article 95: The obligation of individuals and citizens to protect the natural resources and ensure environmental conservation.
Article 58: The property is a social function that involves obligations.
Article 63: The goods of public use, natural parks, communal lands of ethnic groups, land safeguards, archeological heritage of the Nation and other goods determined by the law, are inalienable and indefeasible.
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Sustainable development
Article 80: The State will plan the management and exploitation of their natural resources to guarantee its sustainable development, its conservation or substitution. Besides, it should prevent and control the environmental deterioration factors, impose legal sanctions and claim compensation for damage. Likewise, will cooperate with other nations in terms of the protection of ecosystems located in border areas.
These laws, especially nowadays because of the climate change, are very important to take into account. The world is going into crisis; the global warming is affecting that much that the glaciers are melting, animals are dying, the pollution is deteriorating the ozone layer.
Is very important that our country starts to care about the environment, especially create awareness so we can make this a better place.
We s a company are very into the “green” thing. Our intention is to show people how accessories made with recycled materials can be as great as a regular one. We are into protecting the environment and encouraging people to explore new things.
UPME, Normatividad ambiental y sanitaria, [Online] Available at:
http://www.upme.gov.co/guia_ambiental/carbon/gestion/politica/normativ/normativ.htm [Accessed Feb 17, 2016]
Level of defense expenditures
The historical trend in military spending in Colombia shows that it has responded to temporary factors rather than armament trends or guidelines of clear policy. This is evident (as we can see in the graph above) when analyzing the series of military period 1926-2007, which shows important peaks at different historical junctures.

Now, according to the data of the World Bank, Colombia is one of the countries that spend the most in terms of military expenditure. In 2014, our country spend a 3,5% of Colombia’s PIB. This is because of the different guerrillas that are in our country nowadays like ELN and FARC but now, the government is working to make a peace treatment with them. If this happens, the expenses could decrease and this can benefit the industries since there will be new investments for them.
El Banco Mundial, Gasto Militar (% del PIB), [Online] Available at:
http://datos.bancomundial.org/indicador/MS.MIL.XPND.GD.ZS [Accessed Feb 14, 2016]
Gasto en Defensa y Seguridad (1998-2011), Historia del Gasto en Defensa, [Online] Available at: https://www.mindefensa.gov.co/irj/go/km/docs/Mindefensa/Documentos/descargas/estudios%20sectoriales/Serie%20Prospectiva/Gasto%20en%20defensa%20y%20Seguridad%201998-2011.pdf
Legislation on equal employment
The employment equality makes an essential part of respect and protection of the human rights, and the fair and equitable economic development. The Ministry of Labor has set up a panel that pursues the insurance of the mainstreaming of differential approaches to all policies, programs and projects developed. The possibility of a worthy, quality job has to be a possibility for all Colombians.
The Labor Gender Equality seeks 1. Avoid discriminations and inequalities in the labor environment because of gender. 2. Reduce unemployment gaps between men and women 3. Reduce the informality concentrated in women 4. Promote and strengthen social dialogue and generate mechanisms for surveillance, controlling and monitoring indicators of gender gaps in the labor market.
The Employment Equality for Reparations to Victims of Armed Conflict is a program that answers to the obligations indicated in the law 1448 of 2011, which states the Ministry of Labor to develop a public policy that reinstated the capabilities of the victims. This is to improve the employability and promote self-employment for them.
The Employment Equality for the Fight against the Traffic of persons for forced labor seeks to make visible the purpose of the crime as well as raise awareness among potential victims, government officials and authorities involved in the prevention and care of the population. This approach also develops awareness campaigns and empowerment to prevent to prevent, eradicate and punish trafficking of persons for forced labor of Colombians inside and outside the country.
The equality is an important key for the industry because every organization has to recognize and respect the work of their employees; there always has to be an ethical work, employer – employee and employee – employer.
Mintrabajo, Grupo de Equidad Laboral, [Online] Available at:
http://www.mintrabajo.gov.co/equidad.html [Accessed Feb 14, 2016]
Level of government subsidies
Juan Manuel Santos launched its new housing plan; ’Mi Casa Ya’ which plans to build more than 400,000 homes in the next four years (This information is from 2014.)
This program is directed to homes with incomes greater that 2 to 4 minimum salaries ($1’378.908 - $2’757.816) to which the government will subsidize their first payment of their home, with a value greater that a 70 SMLMV ($48’261.780) and less than or equal to ($93’076.290) and the government also will pay the interest they get with the bank.
On the other hand, the government doesn’t give entrepreneurs or bossiness subsidies in any industry. Although there is an “Incentivo a la Capitalización Rural –ICR” which improves the productivity and competitiveness of the farmers by given them investments in capital goods.
The fact that the government does not help the producers, can affect them, not all of them, but some of them because this can cause unemployment among other. Now if we talk about Santos program ‘Mi Casa Ya’, this is a great impact for families who doesn’t have the opportunity to buy a house on their own, and the government giving this financial support subsides, to individuals, can improve the economics and so as the quality of life of people. This can give them different opportunities for them to have a better life.
El Tiempo, 19 Popuestas a Inquietudes sobre nuevos subsidios de vivienda, [Online] Available at:
http://www.eltiempo.com/economia/sectores/inquietudes-sobre-subsidio-de-vivienda-mi-casa-ya-del-gobierno-colombiano/14761496 [Accessed Feb 14, 2016]
Min Vivienda, Mi Casa Ya, [Online] Available at:
http://www.minvivienda.gov.co/mi-casa-ya [Accessed Feb 14, 2016]
MINAGRICULTURA, Incentivo a la Capitalización Rural- ICR +, [Online] Available at:
https://www.minagricultura.gov.co/tramites-servicios/credito-agropecuario/Paginas/Incentivo-a-la-Capitalizacion-Rural-Programa-DRE-v2.aspx [Accessed Feb 14, 2016]
Antitrust legislation
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Colombian Constitution of 1991 as amended in 1997 establishes;
Article 33:
“The economic activity and private initiative are free, within the limits of the common good. For execution, no one could require the law authorizes neither prior permits nor requirements.
The free economic competence is a right for everyone who carries responsibilities.
The organization, as a basis for development, has a social function that implies obligations. The State will strengthen the solidarity organizations and will stimulate business development.
The State, rule of law, will prevent the obstruction or the restriction of the economic freedom and will avoid or control people or organizations make of their dominant position in the domestic market.
The law will delimit the scope of economic freedom when the social interest requires it, the environment and the cultural heritage of the nation.”
Article 334:
“The economy’s general direction will be in charge of the State. This will interfere for rule of law in the exploitation of natural resources, land use, production, distribution, use and consumption of goods, and public and private service to rationalize the economy in order to get similar improvement of the quality of life of the population, the equitable sharing of the opportunities and the benefits of development and preservation of a healthy environment.
The State, in a special way, will interfere to give full employment of human resources and ensure that all people, especially those with lower incomes, have effective access to basic goods and services. Also to promote the productivity and the competitiveness and the harmonious development of the regions.”
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Decree No. 2153 of 1992, which restructures the Superintendence of Industry and Commerce.
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Decree No. 1202 of 1964, which regulates the law 155/59 on restrictive trade practices.
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Law No. 155/59 on Restrictive Trade Practices.
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Decision 285 of the Commission of the Cartagena Agreement, with rules for prevent or correct the distortions in the competence caused by practices that restrict free competition.
All organizations in every industry must take into account the antitrust legislation; an organization must never take advantage of their position.
SICE, Constitución Política de Colombia, 1991 con reforma de 1997, [Online] Available at:
http://www.sice.oas.org/compol/natleg/Colombia/333.asp
[Accessed Feb 14, 2016]
SICE, Legislación Nacional sobre Política de Competencia, [Online] Available at:
http://www.sice.oas.org/compol/natlegs.asp [Accessed Feb 14, 2016]
Colombian international relationships
In an article taken from “La Presidencia de la República” in 2012, states that Colombia nowadays has better international relationships.
Colombia’s relationships with neighbor countries are better today and the country has a leadership of major multilateral and regional organizations.
Among the most important advances of the portfolio of foreign policy, includes the full restoration of relations with Ecuador and Venezuela.
Some of other actions that stand out about Colombia’s international relationships are the consolidation of bilateral relation with countries in the region, especially with Central America and the Caribbean, in terms of security, culture and bilingualism.
On the other hand, to address social issues that affect the international relationships, two plans were created: “Plan Fronteras para la Prosperidad” and “Plan integral de Prevención, Niños, Niñas y Adolescentes con oportunidades.”
Also, a pacific alliance was created with Chile, Peru, Mexico, where Panama and Costa Rica are the observers.
Is in process the energy interconnection with Chile, Ecuador and Peru.
Colombia also support for the signing of the TLC with the United States, South Korea, European Union, and the APPRI with Japan and supported as well the negotiations of trade agreements with Panama, Costa Rica, Turkey, Israel and the Pacific Alliance.
There was also a non-traditional diversification of international relationships: APEC, ASEAN, FOCALE, TPP, and the Customs Union. Fifteen missions made to India, Russia, Turkey, Azerbaijan, Kazakhstan, Ukraine, Belarus, Singapore, Indonesia, Australia, Egypt, Myanmar, Cambodia, Vietnam and New Zealand.
There are four new embassies in Turkey, Indonesia, United Arab Emirates and Trinidad and Tobago, and four new consulates; Orlando, Newark, Vancouver and Shanghai.
Colombia, on the other hand, achieved the abolition of the visa for the European Union (which was the biggest achievement so far), Haiti, Georgia, Jamaica, Russia, Sri Lanka, El Salvador and Turkey.
The visa for the United States was extended to 10 years.
The international relationships are a key for development in our country. Thanks to this we can get to new technology etc., so this is vital for us and for every other industry.
Presidencia de la República, (2012), Colombia hoy tiene mejores relaciones internaiconales, [Online] Available at:
http://wsp.presidencia.gov.co/Prensa/2012/Agosto/Paginas/20120801_03.aspx [Accessed Feb 14, 2016]
Import – export regulations
To import to Colombia we have to take into account the following:
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Location of subheading tariff
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Importer registration: For this, the individual has to be part of the Common Regime, be subscripted in the Camara de Comercio and have a RUT which allows to identify, locate and classify the subjects of obligations managed and controlled by the DIAN.
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Market study: Analyze the price of the product in the international market, costs of international transport, nationalization costs and other expenses.
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Identification of product: Check the subheading of the product to be imported to know the customs duties (IVA, customs tariff, etc.) also check if the product is subject to clearances and previous inscriptions towards entities such as ICA, INVIMA, among others.
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Procedure by the Ministry of Commerce, Industry and Tourism (if Import registration is required)
-For imports which value is greater that USD1000:
+ Acquire certificate or digital signature
+ Download user manual, programs and imports
-For imports which value is lees than USD1000
+ Registration in the operative group
+ Sign conditions of use
+ Registration of imports
+ Payment of import registration
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Exchange procedure in imports
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Other formalitie
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Nationalization proces
- Once the commodity arrives to Colombia, ask for an authorization to make a pre- inspection.
- Is the value of import is equal or greater than USD5000; the person should fill the Andean value declaration Custom.
- Pay the custom attributes
- To pick the commodity, present the following documents:

-Customs information system will determine if the person can take its commodity or if it needs a physical inspection.
To export goods from Colombia, we must have in mind the following:
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Location of subheading tariff
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Register as an exporter
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Study of market and location of potential demand: This requires a market selection where will be determine the specific characteristics of the country or region, identify the distribution channels, exportation price, habits and consumer’s preferences of country or region, requirements of entry, taxes, tariff preferences and other factors involved in the sale process in the foreign.
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Procedure of approval: Seek if the product requires approvals and/or permits for the export authorization.
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Customs clearance procedures to DIAN
-Commercial invoice
-Packing list (if requires)
-Health registers or approvals (if the product requires)
-Transport document
-Other product required for the product to be exported
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Means of payment
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Exchange procedures
At the moment, we don’t plan to export our product or import raw materials since a large percentage of the product is going to be with recycled materials. But having this information is vital because in a near future it can be very useful.
Mincit, ¿Cómo importer a Colombia?, [Online] Available at:
http://www.mincit.gov.co/mincomercioexterior/publicaciones.php?id=16268&dPrint=1 [Accessed Feb 17, 2016]
Mincit, Bienes, [Online] Available at:
http://www.mincit.gov.co/publicaciones.php?id=33972 [Accessed Feb 17, 2016]
Government fiscal and monetary policy changes
The government fiscal policy is the policy that follows the public sector according to their decisions of expense, taxes and indebtedness. This policy aims to facilitate and encourage the good performance of the national economy to achieve acceptable or outstanding growth, inflation, and unemployment, among others. At the same time, it seeks to avoid fluctuations in the economy.
The tools available to the fiscal policy to achieve its objectives are related to income and expenses. From the point of view of the income, the State can control who and how much tax is going to be charged. From the point of the expenditure, the State can have influences in the salaries, the raise year to year, the contracts and the money that is transferred to the departments, municipalities, entities, etc.
For example, if the country is having a bad time in the economy and it is stock, and consumption is low and organizations cant produce to its full, the government will encourage the consumption by reducing taxes. Also, being the State the greatest consumer, this can expend more money in the economy by making investment or other expenses that encourage production in the companies.
The fiscal policies can be classified into two groups:
Expansionary policies: this happens when they do something that generates an increase in the government expenses or a reduction of taxes, or a combination of them.
“Contraccionistas” policies: it occurs when the decisions are made to have a reduced government expenses or a raise in taxes, or a combination of both.
The monetary policies on the other hand is governed by and inflation target, which aims to maintain a low and stable rate of inflation and reach a growth in the product with the potential capacity of the economy.
This means that the monetary policy objectives mix the goal of price stability with maximum sustainable growth of the product and employment. While inflation targets are credible, these objectives are compatibles.
The “Junta Directiva del Banco de la República” establishes the monetary policy with the objective of maintaining the inflation rate around its long-term goal of a 3%.
These decisions are taken taking the analysis in the actual state and the economy perspective.
In the graph below, you can see the total fluctuation for the consumer from December of 2010 to October of 2015:

Taken from: http://www.banrep.gov.co/es/politica-monetaria
The governmental fiscal and monetary policies affect our company and every industry since it changes the entire economy; this can affect the import and exports of Colombia, and also the investments.
Banco de la República, Política Fiscal, [Online], Available at:
http://www.banrepcultural.org/blaavirtual/ayudadetareas/economia/politica_fiscal [Accessed Feb 15, 2016]
Banco de la República, Política Monetaria: La estrategia de inflación objetivo en Colombia, [Online] Available at: http://www.banrep.gov.co/es/politica-monetaria [Accessed Feb 16, 2016]
Political conditions in foreign countries
Any decision that is taken in one country, affects almost everyone or at least the countries that has relations with this, therefore mention all the political conditions of all countries would be almost endless but without a doubt, globally, there are decisions that truly affect the globe. One of them is the decision in the Middle East about the price of oil since it has huge reserves of money and vast oil, and they are not interested in re-raise the price and as a consequence, the supply decreases and the price raises and it’ll regulates the economy with a point of equilibrium. What the people in the Middle East are doing is that having the oil at USD$29.18, the small oil companies from other countries collapse so they leave the market and if they decide to raise the price, they will be the only one of the few vendors who will get to sell at any price the barrel.
One of the main reasons de US dollar is so high ($3,409.82 pesos) is because of the low prices of the oil so this affects in a serious way the country.
As we can see in the graph below, the behavior of the dollar has changed a lot, every day it changes at the most worrying this is that it doesn’t stop increasing.


(According to dolar Colombia, a year ago on the same date it increased a 43.5%, and the same day just a month ago has increased 5,39%, a very worrying percentage.)
These are the main four reasons of the raise of the USD and the decrease of price in the oil:
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The interaction between the global economy and the United States economy. Strong dollar is the reflection of the upturn of the American economy, which has doubled the oil production in a little more that five years. In 2008 when the opposite of this was happening, the dynamic of the global economy increases by the oil, while the weakness of the American economy was reflected in the devaluation of the dollar. Nowadays, the Chinese, Japanese and European economy has decelerated which approaches to the Keynesian liquidity trap, utterly against the dynamisms of the US. As a consequence, the high process of the US dollar and quite deceleration of the demand for raw materials. (If the economy in the US gets stronger, their currency will too.)
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The substitution of a currency investment for raw materials such as oil. Now in Colombia, we are in trouble because a high part of foreign investment is in energy so this brings us to a supply – demand problem.
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Interest rate.
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Geopolitical and psychological. Because of the wars, the fear is created so the increased of the demand of dollar could be because of these fears.
Another politic condition that affects the world is the quantity of Syrian immigrants that are leaving the country to get to Europe. Although this does not affects Colombia directly, European countries such as Germany and France that are already receiving thousands of people on a daily basis, they cannot support them with food or hospitality so this makes their economy hinder.
These political conditions can affect us as an organization because if we want to import a raw material, we will have to increase prices and this also can affect our productivity.
Dolar-Colombia, Dólar de Hoy [Online] Available at:
http://www.dolar-colombia.com/ [Accessed Feb 14,2016]
PrecioPetrolio.net, Precio del petroleo, [Online] Available at:
http://www.preciopetroleo.net/ [Accessed Feb 14,2016]
El Tiempo, (2015) ¿Por que baja el precio del petroleo cuando sube el dólar?, [Online] Available at:
http://www.eltiempo.com/economia/sectores/por-que-baja-el-precio-del-petroleo-cuando-sube-el-dolar/15554436 [Accessed Feb 14, 2016]
Special local, state, and federal laws
The laws in a country are very important, if they didn’t exist, each individual will have a notion of what’s good and what’s not. The human being, with that power, would make an anarchy that would cause chaos; laws guide us and put us in a path that we all should walk so the society works and every one of us can live in it.
Lobbying activities
According to the Business Dictionary, a lobbying activity is “The act of attempting to influence business and government leaders to create legislation or conduct and activity that will help a particular organization.” Nowadays, there are institutions that dedicate to this. “Lobbyists” on the other hand, can benefit the public image of a company by gaining tributary benefits or by cutting tax rated for the public sector.
Colombia, years ago wanted to apply this regulation but has never completed this transaction.
Senator Carlos Fernando Galán out this law in the table, which seeks to generate conditions of transparency and equality. The president of the Republic, Juan Manuel Santos also supported this law who saw this as an opportunity against corruption.
According to this article posted by El Tiempo, the lobbying activities are still a project. Even though this can create a great impact, we are still waiting what happens with this.
Business Dictionary, lobbying, [Online] Available at:
http://www.businessdictionary.com/definition/lobbying.html [Accessed Feb 17, 2016]
El Tiempo, (2014) Con apoyo del Gobierno, buscan reglamentar a ‘lobistas’, [Online] Available at: http://www.eltiempo.com/politica/gobierno/proyecto-de-ley-para-reglamentar-a-lobistas/14811822 [Accessed Feb 17, 2016]
Size of government budgets
For this year, 2016, resources will increase to 215,9 billion pesos. Since the fall of oil’s rent is showing us a new economic reality, the government must preserve the balance in the public finances so it at the same time, can show us progress in economic and social matters, as the Minister of Finance pointed out.
He also said that this budget includes a smart austerity plan so the private sector can promotes its investments. Besides, this project will allow to start with the execution of the new national plan ‘Todos por un Nuevo País’, which was approved by the Congress of the Republic.
El Tiempo, (2015), En medio de la controversia se aprobó monto del presupuesto del 2016, [Online] Available at: http://www.eltiempo.com/economia/sectores/presupuesto-general-de-la-nacion-2016-para-colombia/16355495 [Accessed Feb 17, 2016]
World oil, currency, and labor markets
Oil:
Most of oil in the world is in Iraq and Saudi Arabia so that’s why the Middle East is the center of attention in relation to oil in the globe.
Both images taken from http://www.dolar-colombia.com/

Graph taken from: http://www.bbc.co.uk/spanish/specials/1421_petroleo/index.shtml
United States, Russia, United Kingdom and the Middle East are the greatest producers in the world but with an obvious difference for Middle East since it produces a third part of the world consumption. This happens because almost everything that is been produced is to export while the other countries cannot afford to stock up on everything they produce.
Between North America and Asia in total is a 58,9% of the world followed by Europe that consumes a 25,9%.
In terms of commercialization, the Middle East sends most of its production to Europe, Asia and the United States while Russia sends its oil to most of Western Asia. It is important to mention that there is flow from Venezuela to the United States.

Graph taken from: http://www.bbc.co.uk/spanish/specials/1421_petroleo/page2.shtml

Graph taken from: http://www.bbc.co.uk/spanish/specials/1421_petroleo/page2.shtml
Graph taken from: http://www.bbc.co.uk/spanish/specials/1421_petroleo/page5.shtml
Currency:
For there to be international economic movements, the currency used is called foreign exchange, which are the currencies of each country and its relation or strength against other world currencies. The currencies that are used the most are the ones that have more value internationally. Among the most widely used globally we can find:
US Dollar: The most used currency for tourists since they received it all over the world.
Euro: Is the currency used in 18 countries, therefore with only twelve years of existence, it has gain strength.
Japanese Yen: The imminent power of Japan; the yen has seized power. It has been in circulation for 140 years.
Sterling pound: One of the oldest currencies, which date back to the XI century. Business is done around the country with the sterling pound.
Popular, (2014), Las diez divisas más utilizadas del mundo, [Online] Available at:
https://www.blogbancopopular.es/diez-divisas-mas-utilizadas-mundo/ [Accessed Feb 14, 2016]
BBC Mundo, Petroleo en el mundo, [Online] Available at:
http://www.bbc.co.uk/spanish/specials/1421_petroleo/index.shtml [Accessed fEB 14, 2016]
Location and severity of terrorist activities
So we hear that there is terrorism in our country—and of course there is, because of the FARC, or in Mexico because of the drug traffic, these really doesn’t affect the global rates of death. Between Afghanistan, Pakistan, Nigeria, Iraq, and Syria account for almost an 80% of terrorist acts in the world, the negative aspects? An endless list of things, starting with the obvious quantity of deaths of innocent people, adding the terrorism that implanted fear in places where there is a low level of tranquility among the residents and an apparent decrease of tourist in these countries (this can be very worrying since some of these countries’ economy subsist of this.) As a second aspect is that the terrorism, not being a coherent solution, the only thing that generates is that the attack is reciprocal, creating an endless vicious circle and therefore hereby never going to achieve the purposes needed.
Colombia on the other hand, was placed in the 16th place out of 162 of the most dangerous countries in the world! Pretty shocking news, even after the peace trades that president Juan Manuel Santos has been working on.
Now, Colombian could have two more years of life expectative but the violence doesn’t allow it, and even thought the rates of death caused by homicides have decreased, this still is the second reason of deaths in the country. In 2015, an study made by the “Observatorio nacional de Salud”, shoes that men between 20-39 years, have more probabilities of being killed.
According to the study, 67,8% of homicides occurred in count seats and 23,5% in rural zones.
19% raises the probability of at least one violent death for every point increased in the unemployment rate at a departmental level.
71% of the deaths are because of violence; firearms caused these and a 43% were because of intentional injuries.
81,9% of firearms are used in homicides followed by stabbing weapons with a 13%
The municipalities with higher rates of homicides are, center and east of Antioquia, from Eje Cafetero, including south Choco – west –occident of the Amazonia and part of Huila. On the other hand, San Andres, Vaupes and Guainia have the less homicides rates.
Colombia is the second in South America and 5th in all America with higher homicides rates. (As we mention before, the rates have decreased over the years compared to El Salvador, Guatemala, Trinidad and Tobago, Venezuela, Puerto Rico, Panama, Mexuco and Nicaragua where the rate has been increasing.)
91% of deaths by homicide registered between 1198 and 2012 were men and 19,2% of all deaths where people between 20 to 24 years.
22,2% of the 331.470 murders registered between 1998 and 2012, happened in Antioquia. In second place was Valle del Cauca with a 17,6%
47,9% of deaths happens in the public road, while a 19,2% dies in the hospital.
43,5% of murdered people till 2012, had an primary school education level, 25% basic high school and a 22,3% medium.
The 11 Municipalities that report more than a 50% of deaths are: Medellin, Bogota, Cali, Cucuta, Pereira, Barranquilla, Manizales, Cartagena, Santa Marta, Palmira and Tulua.
On the other hand, in Colombia are two main terrorist groups; FARC and ELN who has commit murders, target killings, kidnapping, massacres, rapes, forced recruit, and displaced people. This is a sad reality that we have lived for the past year.
Now President Santos is working in the peace trade, if this happens, the taxes for military expenses can decrease and our economy could have major improvements. This will help all industries to develop, as well as ours.
El Colombiano,(2014), El terrorismo, Colombia está entre los 20 peores del mundo, [Online] Available at:
http://www.elcolombiano.com/en-terrorismo-colombia-esta-entre-los-20-peores-del-mundo-LM842793 [Accessed Feb 14, 2016]
Dinero, (2015), Violencia aumenta expectativa de vida de los Colombianos, [Online] Available at:
http://www.dinero.com/edicion-impresa/pais/articulo/cifras-mortalidad-colombia-2015/208948 [Accessed Feb 14, 2016]
Local, state, and national elections
The national presidential elections are every four years as well as the local and state elections. The Congress on the other hand, removed the reelection in 2015.
The local, state, and national elections affect the industry since every presidents, mayor, etc., has their own governmental decisions and terms that can change, so it obviously affect us in an indirectly way.