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Mission

A Colombian company (3, 7) who creates accessories with recycled materials (2, 6) through the hands of 

national artisans (9) to fulfil costumer’s needs and wants (5).

VISION MATRIX

 

1. Costumers

2. Products

3. Markets

4. Technology

5. Concern for survival, growth, and 

6. Philosophy

7. Self-concept

8. Concern for public image

9. Concern for employees

profitability

This is a brief mission statement that includes most of the elements, the elementals ones can be appreciated. The first element is the market, by been a Colombian company, the initial market is local one, however it will grow with the time, also this show the self-concept of the company, because of the country where we born, we have some principles according to the Colombian culture.  After that we show the kind of products we sell, this also delimit the philosophy the company have, because we use recycled materials, showing a concern about the environment, the ethical priorities and values. 

After this the concern for employees is clear, we try to use only national hand work, because we try to cause a positive effect on the region and its population. Finally we show a concern for the needs and wants of the costumers, this allow us to ensure a continue innovation, that will allow us to keep growing and get deeper participation in the market. The reaming elements like the costumers and the public image, can be deducted from the mission, even when they are not explicit. This is on porpoise, because allow the client to see we are a company that will grow and cannot delimit their costumers or the image public it´s going to have, because it will be changing every time the company grow and get more participation in the market.

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