Technological Forces

Nowadays the markets has changed radically, mostly because of the technological improvements that affects all the aspects of the human life. Societies has changed, human relationship also, even the way to dress has changed, and all caused by improves in technological. It´s no exception for the markets, they have also changed, this can be evidence in the way of the consumers shop, get information, for example about the products or the different choices they have to buy, this means threats and opportunities to the companies. 

The essential key to the technological influence, is the telecommunications, because it allows the economy can grow and gives more opportunities to consumers and organizations. Developed countries have a technological superiority over developing countries, like Colombia. Nevertheless progressive regulations, investments and rising consumption of new technologies by urban residents have driven Colombia’s telecom growth. Despite high income inequality and relatively low competition, mobile penetration is high and 4G LTE usage is growing in cities. A national fibre backbone has been implemented and Internet access in poor, rural areas is being subsidised. Colombia has one of the 

highest e-commerce growth rates in Latin America and is a regional leader in cable TV penetration.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Technological Market Overview in Colombia

Large telecom market with growing rural broadband investements

Colombia has witnessed major progress in telecom connectivity aided by healthy economic growth, investments in new technologies and government initiatives to facilitate broadband coverage in rural areas. The mobile voice segment has reached saturation levels and operators have been expanding their 4G LTE networks in cities. However, penetration of 3G and 4G LTE among low-income rural citizens is low with the prevalence of 2G connections. With fixed-broadband penetration relatively low, especially in rural areas, the government has implemented the National Fibre Optic Project to facilitate high-speed broadband access across the country. Other projects involving subsidised Internet for poor households and broadband connectivity for areas not covered by the fibre backbone are being implemented. Colombia is a regional leader in cable TV penetration and leading cable operators are major players in the fixed-voice and broadband segments as well. The country is home to a vibrant e-commerce market with some of the fastest growth rates in online shopping transactions in the region. Cloud computing uptake is growing and progress has been made in e-government development. The telecom sector faces challenges such as high income inequality, rural poverty and relatively low competition.

 

Notable Market Shifts

1. Cellular operators expand 4G LTE networks in cities to meet growing           data demand 

2. National Fibre Optic Project to drive rural fixed-broadband connectivity 

3. One of the fastest growing e-commerce markets in Latin America

 

One of the largest telecom markets in Latin America with strong revenue growth:

Total capital investment in telecommunications stood at COP 4,042 billion (US$2.0 billion) in 2014, a 5.9% decline in real terms over 2009. Colombia occupied the third position in terms of its telecom capital investment in Latin America in 2014, ahead of all other countries in the region except Mexico and Brazil;

In 2014, investment contracted at a real annual rate of 1.1% following a decline of 1.5% in the previous year. Per capita capital investment stood at COP 82,600 (US$41.3) in 2014;

Total telecommunications revenues stood at COP 40,905 billion (US$20.4 billion) in 2014, a 69.5% expansion in real terms over 2009. Colombia occupied the third position in terms of its telecommunications revenues in Latin America as of 2014, ahead of all other countries in the region except Brazil and Mexico;

Total telecom revenues recorded an annual real expansion of 7.5% in 2014, compared to a 0.7% growth in the previous year. Per capita revenues stood at COP835, 994 (US$418) in 2014, higher than the Latin American average.

 

GDP Growth, Capital Investment in Telecommunications and Telecommunications Revenues: 2009-2014

US$ million / %

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Technology in the accesories

Colombia has go through a fast development of the electronic commerce and the uses of technology in the markets, this represent an improvement compared with the old ways of selling and retailing. This affects many industries, in specific the accessories seem to be mostly affect by the selling ways, a huge part of sales has happened via internet, and not the usual physical stores. A huge influence for that is also the growing number of internet users and the government and private investment on infrastructure and import of new technology.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As the chart show the potential treats or opportunities of the internet and the technology, grow every year, as the expenditures of the population, this means more than a treat, to be an opportunity. In the same order of ideas, the proper use of this media and developing market can mean the success or failure of a company, no matter which segment of costumers or products it sells.

 

Bibliography:

 

Colombia Digital, ¿Cómo está el e-commerce en Colombia?, [Online] Available at:

https://colombiadigital.net/actualidad/noticias/item/8450-como-esta-el-e-commerce-en-colombia.html

 

Base de datos Universidad de la Sabana, http://www.portal.euromonitor.com.ezproxy.unisabana.edu.co/portal/analysis/tab