Working to be the company which leads the accessory (2) market (3, 7) while helping the
planet to become a better and greener place (6).
Vision
VISION MATRIX
1. Costumers
2. Products
3. Markets
4. Technology
5. Concern for survival, growth, and
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees
profitability
Our vision is a precise and punctual
statement that reflects in general what we want to become. In this statement, four of the characteristics are mention.
Those are the crucial characteristics of the company, first by mentioning the product we want to offer, because it´s our essence, therefore the market we want to be, also we show the concept of the kind of company we want to be, all possible by the continuous effort to follow the company´s philosophy, by keeping or ethical priorities and values, aiming to help the planet in a
eco-friendly way.
The other characteristics cannot be describe in detail if we want to describe a punctual and short vision, that briefly show the stakeholders, what do we want to become with the time, however this characteristics can help to understand the company, that’s why most of them can be found in the mission statement.