FEIJOA ACCESORIES is a small company therefore the process of Research & Development is going to be conducted by the employees of the company.

 

The main person in charge of the process is going to be the Manager, because he is the most qualified person to direct the process, in addition the designer will advise him, and go to certain events like fashion shows.

 

The budget of research & development is going to be determined by a calculation of the needed money to make the research, this also will be limited to the sales per month, semester and year, and never should be higher than the 30% of sales.

 

The manager should carry out weekly a research of new trends in the industry, mainly using Internet, because it is the main source of information and sales of similar companies, so he can recognize the most important changes or potential market segments. Mainly search in Social Media, like Instagram, Facebook, Twitter, Picasa, Etc., not only but also web pages of the competitive firms. The collected data should be analysed with the advice of the designer, so they should meet at least once per week, according to their time availability, so they analyse the data gathered and develop some specific and general strategies. After those specific strategies are developed they are share with craftsman, in order to review viability inside the organization capabilities of production, therefore they don’t get into something they cannot afford, so they do not harm the bran quality and position.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The second main process are taken a few times per year, the designer should go to the most important fashion shows, according to the development on sales the manager will decide which shows the designer should attend, however the Medellin´s Fashion Show should the top priority, because it is the most important fashion show in the country. In the case of the designer cannot go, the manager should go in its replacement. The purpose of this attendance is to keep current according to the new trends. After the shows, manager and designer should have a meeting to stablish strategies, the weekly researches.